Bob Moore Cadillac of Norman

Posted 4/19/2011 8:07 PM at KBB.com

In nutrition they say you are what you eat. In auto marketing the corollary might well be you are what people say you are. That is what the Kelley Blue Book Brand Image Awards are all about. The market research that is synthesized in the awards examines consumer perceptions about each automotive brand, and the award winners represent those brands that are faring the best in consumer perception in their individual categories.

The Brand Image Awards are presented to the top brands in 10 categories, based on detailed data from Kelley Blue Book Market Intelligence's Brand Watch(tm) study. We do a lot more than convening a few focus groups to get this data, too. Brand Watch is an online study that taps into 12,000+ in-market new-vehicle shoppers who do their research on Kelley Blue Book's kbb.com. Coveted in the industry, the Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes and imagery that engenders enthusiasm among new-vehicle buyers.

Cadillac | 2011 Best Exterior Design Brand
In our opinion, the Cadillac CTS deserves at least 75 percent of the credit for securing this award. Yes, the big, bad Escalade is impossible to ignore and the SRX crossover is a nice interpretation of Cadillac's current design ethos, but the CTS Sedan is the car that put Cadillac design on the map (this time around, anyway). Recently expanded to include sporty wagon and positively outrageous coupe versions, the CTS lineup features design that's strong enough to lift an entire brand.

Cadillac | 2011 Best Comfort Brand
The Cadillac lineup is far bolder and sportier than it was just a decade ago, but the Cadillac-comfort connection remains steadfast in the minds of car buyers. And even if its cars aren't as soft and squishy as they were the first 100 years - Cadillac's best-selling CTS is a bona-fide sports sedan -- rich materials, fancy features and world-class interior design deliver 21st-century comfort.

Cadillac | 2011 Best Interior Design Brand
One of three wins for the brand this year, Cadillac's interior design award is a complement to its award for comfort. Rich in wood and leather, with classic details like double French stitching and modern touches like excellent LCD graphics, Cadillac interiors deliver a balance of comfort, quality and performance that's in perfect harmony with the brand as a whole.